Finishing school isn't the hard part. Being ready for what comes next is.
The real stress shows up in:
- College essays
- Applications
- Job and internship interviews
- Finding the right scholarships
Most systems start with the application form.
Blue starts with the student.
Here's the problem.
College and career prep is backwards.
We ask students what they want to do before they know who they are. Blue flips the starting point.
Lots of motion. Not always clarity.
The result: generic essays, weaker interviews, more stress at home.
Start with identity. Everything downstream gets easier.
Clearer essays. Stronger interviews. Less stress for families and counselors.
How Blue Helps Your Teen Get Ready
Help your teen understand what really matters
Through games and guided reflections. Their stories become the foundation.
Discover who they are
Your teen identifies what matters to them through games and guided reflections. Their stories become the foundation.
Prove it with real evidence
Blue helps them organize stories into their Story Bank — evidence that shows who they are, not just what they've done.
Use it when it counts
When essays, interviews, or recommendation requests come up, your teen has real stories ready.
What people are saying
From counselors, parents, and students
“The Business of You was the missing link for our students. We've done career coaching for three years, but this is what finally helped students connect their strengths, interests, and values to real next steps, not just repeat what an assessment told them.”
“Before Blue, we were stuck. My son didn't know where to start, I didn't want to invest in an expensive coach, and every conversation felt tense. Blue changed that. Through the games and storytelling, he found his words. He can now explain who he is, not just on an essay, but in real conversations with adults. It has taken so much pressure off our home.”
“As soon as I tried Blue, I told my younger brother (10th grade) that he had to do it. The process helped me so much. (Plus mom would stop nagging him.)”
Finished ≠ Ready
Here's what happens first:
- Define — Your teen identifies what matters to them.
- Organize — Blue helps them organize stories that show it.
- Get Ahead — Feedback and guidance that grows with them.
